This year’s Bluewater Dream Home in Sarnia, Ontario’s new Waterside Estates isn’t just a dream—it’s a blueprint for comfort and practicality. At its core is UrbanWood’s Westside European Oak flooring, the sensible yet stylish choice that delivers genuine wood beauty and everyday reliability.
Bluewater Lottery Dream Home - July 2025
UrbanWood’s Westside wasn’t just picked from a catalog—it was carefully selected through a collaborative process led by interior designer Jen Sottosanti and the UrbanWood team. Jen sought a flooring solution that mirrored the sophisticated appeal of sister brand CRAFT’s Norcia (a personal favourite in her own home) but needed to align with project budget criteria.
Through focused value engineering, Westside emerged as the perfect choice, offering similar mid-tone brown hues with cool undertones, meeting both aesthetic desires and financial practicality.
For the engineered construction selection, the Signature Series platform was a match the builder’s stair thickness requirements of 9/16”. At the time of selection, Westside was readily available in this particular specification, making it a practical and timely solution.
UrbanWood’s proven relationship with Jen and her trust in both UrbanWood and its sister brand CRAFT made this a confident choice. The GREENGUARD Gold certification of Westside further solidified this selection, offering peace of mind regarding healthy indoor air quality.
Westside’s versatile colour palette harmonizes beautifully with the Dream Home’s custom cabinetry, contemporary accents, and carefully curated finishes. Its balanced tones anchor each room with understated sophistication, from the welcoming great room and kitchen spaces to the serene bedrooms.
As a Dream Home, the Bluewater property saw extensive foot traffic even before it was awarded, yet the flooring proved its durability by standing up perfectly—highlighting UrbanWood’s exceptional quality and reliability in real-world conditions.
Every aspect of the home, from the inviting kitchen nook and dining areas to restful bedrooms and relaxing outdoor spaces, benefits from Westside’s practical elegance. UrbanWood floors don’t just look great—they consistently deliver quality, reliability, and lasting value.
Project: Bluewater Dream Home
Builder: ForBroad Custom Homes
Home Design: Kemco Engineering
Interior Design/Styling: Jen Sottosanti Design
